They've taken everything that made people lose months of their lives to WoW and condensed it They've taken one aspect of WoW, the one everyone talks about and

They've taken everything that made people lose months of their lives to WoW and condensed it They've taken one aspect of WoW, the one everyone talks about and the single most addictive quality -- I agree. But people stay with WoW for more reasons than that. People who get addicted to leveling up get over that addiction sooner or later, and usually sooner. Zynga is a one-trick pony, so far. That's why I have doubts about its long-term viability. Unless it comes up with something based on another paradigm or makes the games more interesting, they will lose the momentum they've got and crumble. You can't fool all the people all the time.