> They must be spending a steady amount on PR. The news seems perfectly constructed for the obligatory quote from their founder when in this case the answer isn

> They must be spending a steady amount on PR. The news seems perfectly constructed for the obligatory quote from their founder when in this case the answer isn't their system It might also just be familiarity from the writer, i.e. journalist writing article about inexact nature of post codes -> remembers the article he/she wrote or read about what3words -> figures that's a good alternative so contacts the company for comment.