That might be why it was posted. Someone mentioned the Baader-Meinhof phenomenon. But is there a word (other than meme) for the concept of a mass media referenc

That might be why it was posted. Someone mentioned the Baader-Meinhof phenomenon. But is there a word (other than meme) for the concept of a mass media reference obliquely triggering a resurgence in interest in a non-current topic? You see this often on reddit, especially in TIL posts.