This is generalized from one example of a fairly poorly executed marketing campaign. So I have to like a Facebook page to listen to a new Jay-Z/Kanye song? It'

This is generalized from one example of a fairly poorly executed marketing campaign. So I have to like a Facebook page to listen to a new Jay-Z/Kanye song? It's just too obvious of an attempt to create a viral loop. If the page had a great design or interactive concept, it would be different and might have worked. "Ok Go" have done some very successful and creative campaigns to promote their music and music videos. With the right concept and execution, Facebook marketing can be very successful.