I think Facebook is a great place to get people to talk about you. But it's not something that you can monetize easily. If you base your marketing campaign sole

I think Facebook is a great place to get people to talk about you. But it's not something that you can monetize easily. If you base your marketing campaign solely on Facebook, you might find it not effective. However, I think that facebook marketing is cheap enough that you can be seen by a lot of people and get people to talk about you while putting most of your effort and moneys on different medias.