This was the most interesting part of the article for me: "However the thing that we pay very close attention to is user feedback after a product is released.

This was the most interesting part of the article for me: "However the thing that we pay very close attention to is user feedback after a product is released. And not the day of, knee jerk reactions, but long term. For example, I have personally gone over Applecare call data looking for trends and patterns and reviewed warrantee return information. Even requested certain units get debugged by my team so we can correctly find field issues and put processes in place so we never see it again." I once read that the MagSafe connector was designed because Apple noticed that the number one cause of warranty returns was from laptops that had fallen after the power cord was tripped. It's awesome to know that they do this analytical design for everything. It also explains why there's something of a 'curse' to buying a first generation apple product - because they haven't been able to do real world testing on it.