I'm not sure about how reliable the source is but there could be 47% of visitors that use some kind of ad blocker (https://www.forbes.com/sites/tjmccue/2019/03/

I'm not sure about how reliable the source is but there could be 47% of visitors that use some kind of ad blocker (https://www.forbes.com/sites/tjmccue/2019/03/19/47-percent-of-consumers-are-blocking-ads/ https://www.forbes.com/sites/tjmccue/2019/03/19/47-percent-o...). Technically a minority but not something to gloss over.