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I wouldn't rely too much on the attributes ascribed to each color, they really are dependent on the individual. This is obliquely admitted to when talking about
by mark-r 7y ago
I wouldn't rely too much on the attributes ascribed to each color, they really are dependent on the individual. This is obliquely admitted to when talking about cultural differences.
But I will say that color is hugely important to branding. If I see an ad I can instantly tell who it's from if the company uses consistent color choices.
- leeoniya 7y agoyes, i'm not dismissing the importance of color/design. i think it has to be easily recognizable/consistent and i doubt many would choose the color red for environmental causes. but these things are obvious to any 10 people you survey. it's the advice on the specifics which i find hugely inconclusive.
- esrauch 7y agoWhy not red for environmental causes?
- leeoniya 7y agoat least in my neck of the woods it doesn't match the colors most abundant in nature. and if you look at earth as a whole, you wont find much red in it. i imagine blue/green/yellow/brown would work better. again, it's all highly dependent on 1M factors.
- esrauch 7y agoMakes sense, thanks for explaining. I was actually thinking red implying danger or warning could be a good fit for many environmental causes.