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Yes, and similarly for Apple’s insistence that you not use “the” with iPhone. (Which Nintendo also did for the Wii.)

• big_chungus 7y ago
  I've noticed this, bht ahve never been sure why. Maybe some marketing guy can offer insight here? I don't see this making a huge difference. It seems as though they want it referred to as a proper noun? I guess maybe it increases significance or something? Foreigners, does Apple do this in other languages, too?
  • hadrien01 7y ago
    They've tried it in France but it didn't work at all and was joked upon (among other things). They now use a pronoun in marketing materials. Weirdly enough, they insist on using 'iPhone' as a proper noun in Canadian French.
    • SilasX 7y ago
      Oh wow, they tried that in French, a language that more strongly demands attaching "the" (le/la) to everything? Btw, there was an interesting case where the inclusion of "the" in the French version caused conflict: https://en.wikipedia.org/wiki/United_Nations_Security_Council_Resolution_242#French_version_vs._English_version_of_text https://en.wikipedia.org/wiki/United_Nations_Security_Counci... (And I think you mean a definite article rather than a pronoun?)
• Jhsto 7y ago
  And on the contrary, it was rumored that Microsoft named Xbox One so that people would start calling it "the One." To my knowledge, this never worked, but instead "xbone" stuck better.