4 ms·

Similarly, Yahoo insists on being called "Yahoo!" in their branding guidelines, but it just makes the writer look like an idiot. There's no reason you have to s

Similarly, Yahoo insists on being called "Yahoo!" in their branding guidelines, but it just makes the writer look like an idiot. There's no reason you have to stick to the chosen name of a corporation if the chosen name is cutesy and dumb. :-)

SilasX 7y ago
Yes, and similarly for Apple’s insistence that you not use “the” with iPhone. (Which Nintendo also did for the Wii.)
- big_chungus 7y ago
  I've noticed this, bht ahve never been sure why. Maybe some marketing guy can offer insight here? I don't see this making a huge difference. It seems as though they want it referred to as a proper noun? I guess maybe it increases significance or something? Foreigners, does Apple do this in other languages, too?
  - hadrien01 7y ago
    They've tried it in France but it didn't work at all and was joked upon (among other things). They now use a pronoun in marketing materials. Weirdly enough, they insist on using 'iPhone' as a proper noun in Canadian French.
    - SilasX 7y ago
      Oh wow, they tried that in French, a language that more strongly demands attaching "the" (le/la) to everything? Btw, there was an interesting case where the inclusion of "the" in the French version caused conflict: https://en.wikipedia.org/wiki/United_Nations_Security_Council_Resolution_242#French_version_vs._English_version_of_text https://en.wikipedia.org/wiki/United_Nations_Security_Counci... (And I think you mean a definite article rather than a pronoun?)
- Jhsto 7y ago
  And on the contrary, it was rumored that Microsoft named Xbox One so that people would start calling it "the One." To my knowledge, this never worked, but instead "xbone" stuck better.
NeedMoreTea 7y ago
That's why The Register headlines about Yahoo turned out how they did, with every single word gaining a "!". Which is now a trope in itself.
- nafey 7y ago
  I googled what you are talking about. Check this intercept article on Google: https://www.theregister.co.uk/2019/04/09/yahoo_data_thaft/ https://www.theregister.co.uk/2019/04/09/yahoo_data_thaft/
  - dredmorbius 7y ago
    That's not the Intercept, nor about Google, unless I'm missing something.
- dredmorbius 7y ago
  The net effect really is delightful: https://www.theregister.co.uk/Tag/yahoo https://www.theregister.co.uk/Tag/yahoo
deleted 7y ago
[deleted]

SilasX 7y ago

Yes, and similarly for Apple’s insistence that you not use “the” with iPhone. (Which Nintendo also did for the Wii.)

big_chungus 7y ago
I've noticed this, bht ahve never been sure why. Maybe some marketing guy can offer insight here? I don't see this making a huge difference. It seems as though they want it referred to as a proper noun? I guess maybe it increases significance or something? Foreigners, does Apple do this in other languages, too?
- hadrien01 7y ago
  They've tried it in France but it didn't work at all and was joked upon (among other things). They now use a pronoun in marketing materials. Weirdly enough, they insist on using 'iPhone' as a proper noun in Canadian French.
  - SilasX 7y ago
    Oh wow, they tried that in French, a language that more strongly demands attaching "the" (le/la) to everything? Btw, there was an interesting case where the inclusion of "the" in the French version caused conflict: https://en.wikipedia.org/wiki/United_Nations_Security_Council_Resolution_242#French_version_vs._English_version_of_text https://en.wikipedia.org/wiki/United_Nations_Security_Counci... (And I think you mean a definite article rather than a pronoun?)
Jhsto 7y ago
And on the contrary, it was rumored that Microsoft named Xbox One so that people would start calling it "the One." To my knowledge, this never worked, but instead "xbone" stuck better.

NeedMoreTea 7y ago

That's why The Register headlines about Yahoo turned out how they did, with every single word gaining a "!". Which is now a trope in itself.

nafey 7y ago
I googled what you are talking about. Check this intercept article on Google: https://www.theregister.co.uk/2019/04/09/yahoo_data_thaft/ https://www.theregister.co.uk/2019/04/09/yahoo_data_thaft/
- dredmorbius 7y ago
  That's not the Intercept, nor about Google, unless I'm missing something.
dredmorbius 7y ago
The net effect really is delightful: https://www.theregister.co.uk/Tag/yahoo https://www.theregister.co.uk/Tag/yahoo

deleted 7y ago

[deleted]