> But if popular websites just made you pay to use them, and the amount was tiny, and the actual process of paying was completely frictionless and unnoticeable

> But if popular websites just made you pay to use them, and the amount was tiny, and the actual process of paying was completely frictionless and unnoticeable in terms of the browsing experience, then people would totally do it. People would maybe do it, but ads wouldn't go away because there's x times more money to be made in the ad business than people micropayments.