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Answering my own question: http://www.slideshare.net/dahlenc/groupon-business-model http://www.slideshare.net/dahlenc/groupon-business-model Slide 9 Negative
by chopsueyar 16y ago
Answering my own question:
http://www.slideshare.net/dahlenc/groupon-business-model http://www.slideshare.net/dahlenc/groupon-business-model
Slide 9
Negatives:
Lack of network effect
No technology barriers to entry
No switching costs for merchants and customers
Scaling is expensive(sales people on the ground)
High cost of customer acquisition
Pluses:
Brand
Economies of scale (winner takes most)