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VW in the US seems to me to lately be directly targeting US cars rather than trying to provide 'european imports' to the USA. There was some marketing language
by cat199 7y ago
VW in the US seems to me to lately be directly targeting US cars rather than trying to provide 'european imports' to the USA.
There was some marketing language on their site a month or so back about the new jetta being 'blend of US and german' or something like that.
I as a mk6 jetta owner personally think it looks like a ford, and thus hate it- not that I hate fords, but if I wanted a ford I'd buy a ford. My VW is supposed to be minimalist and understated, not in your face BAM nacho cheese cascade hops double IPA and quadruple Decker cheeseburger.
Kind of reminds me of beige box apple back in the day going after the business market, or anyone else selling losing differentiation to go after market share..
- vinay427 7y agoThe modern Ford alternatives (Focus, Fusion/Mondeo) are far more German/European, ironically. They were actually designed for the European and global market first unlike the American VW products, and the differences show.