> huge marketing campaign advertising a car that doesn't exist Maybe they want to make buyers hesitate on buying a Tesla Model 3 right now and wait until next

> huge marketing campaign advertising a car that doesn't exist Maybe they want to make buyers hesitate on buying a Tesla Model 3 right now and wait until next year. If you assume cars will sooner or later go electric, automakers would feel they need to capture part of that market to survive. The article says VW is making a "multibillion-dollar push", so it seems likely that's their strategy. So if all they get out of these ads is to put people into a holding pattern until 2020 to decide on VW or Tesla, that combats the threat of Tesla dominance, which in and of itself could be worth what VW spends on ads.