Possibly a reality check for someone who might have been chugging the ol Kool-Aid a bit much. Unfortunately the "bottom line" section makes the whole article s

Possibly a reality check for someone who might have been chugging the ol Kool-Aid a bit much. Unfortunately the "bottom line" section makes the whole article sound like a jaded entrepreneur who made a 'me too' social application that didn't bring in the easy dollars. So Software startups are hard unless you try a 'boring' idea like 'bug tracking' or 'invoicing software'? Huh? So a software startup is 'easier' if you have have found people suffering problems that cost them real time or money, which your piece of technology can solve? Guess what - those 'boring' ideas, or the lessons and rationale behind them is the real thing you are learning about building a business. Will it be 'easier' than your me too social app? Not a chance - it will have its own set of challenges and pitfalls - but you will learn even more about process and be be a little more likely to be 'successful' the next time round when you are thinking "Oh, man it would have been easier if I had have done this 'boring' thing over here that these people were successful with".