It reminds me of how hotornot was burning through bandwidth because of picture hosting, and then turned it into a revenue source instead. Later, HotOrNot signe

It reminds me of how hotornot was burning through bandwidth because of picture hosting, and then turned it into a revenue source instead. Later, HotOrNot signed up with online photo services Ofoto and Shutterfly, which were seeking more members, to have HotOrNot host some photos on those sites. HotOrNot sent leads to those sites, and was paid for it, thereby turning one of its largest expenses - photo hosting - into a revenue source. (source http://www.smsmallbiz.com/capital/How_HotOrNot_Bootstrapped_Its_Way_to_Profit_Sale.html http://www.smsmallbiz.com/capital/How_HotOrNot_Bootstrapped_...)