The interface and mechanics of the site looks like an emerging pattern in data collection to understand the relations between nodes on the social graph. Seems

The interface and mechanics of the site looks like an emerging pattern in data collection to understand the relations between nodes on the social graph. Seems like a throwback to the days when psychologists would show physical cards and ask us to choose one. Reminds me of this family of card games I used to play when young - http://boardgamegeek.com/thread/377365/top-trumps-some-good-and-some-bad- http://boardgamegeek.com/thread/377365/top-trumps-some-good-...