I meant that all marketers are collecting the data, and in the overwhelming number of cases they're doing so without consent. I'm yet to see a single marketer

I meant that all marketers are collecting the data, and in the overwhelming number of cases they're doing so without consent. I'm yet to see a single marketer only do tracking by opt-in, and I work in the industry. The problem is that we're: A) Collecting the data without consent B) In most cases, unable to not collect the data because ESP's do it by default with no option to switch it off