> Content Viewing Information includes things like the title of the content, actions taken while viewing the content, and the length of time you viewed it. But

> Content Viewing Information includes things like the title of the content, actions taken while viewing the content, and the length of time you viewed it. But may or may not include other "things" you will never know. > we may recognize the content played through your TV. Please note, we are only able to recognize public content, such as certain shows and movies. We won’t know when you’re watching, for example, home videos. But we will know that it's not a public content video because otherwise we can't know when it is. > we may also obtain information from other sources and combine that with information we collect By "may" you should know that we only don't when it's technically impossible or law forbidden (which is basically never) > if we have your consent to do so, we will share information with companies, organizations or individuals outside of Samba TV. By "consent" we mean that "would you help make our product better" checkbox that already was checked and you almost didn't notice.