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Do they? Remember that under the GDPR, a five-page ToS with a "I consent" button at the end is not considered valid. In particular, the user must consent for ea
by icebraining 7y ago
Do they? Remember that under the GDPR, a five-page ToS with a "I consent" button at the end is not considered valid. In particular, the user must consent for each use of the PI separately. I don't remember ever seeing a specific consent box for building an engagement profile.
- iamacyborg 7y agoI meant that all marketers are collecting the data, and in the overwhelming number of cases they're doing so without consent. I'm yet to see a single marketer only do tracking by opt-in, and I work in the industry. The problem is that we're: A) Collecting the data without consent B) In most cases, unable to not collect the data because ESP's do it by default with no option to switch it off