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Not some, all email marketers do. There's nothing stopping them either, they're entitled to do so, given they obtain consent for that data processing.
by iamacyborg 7y ago
Not some, all email marketers do.
There's nothing stopping them either, they're entitled to do so, given they obtain consent for that data processing.
- icebraining 7y agoDo they? Remember that under the GDPR, a five-page ToS with a "I consent" button at the end is not considered valid. In particular, the user must consent for each use of the PI separately. I don't remember ever seeing a specific consent box for building an engagement profile.
- iamacyborg 7y agoI meant that all marketers are collecting the data, and in the overwhelming number of cases they're doing so without consent. I'm yet to see a single marketer only do tracking by opt-in, and I work in the industry. The problem is that we're: A) Collecting the data without consent B) In most cases, unable to not collect the data because ESP's do it by default with no option to switch it off