"his infinite beta shop" give the guy a break. He is drawing on his experience in building products at Infinitely Beta. Blogs from other product company founde

"his infinite beta shop" give the guy a break. He is drawing on his experience in building products at Infinitely Beta. Blogs from other product company founders often mention the work they do and sometimes (horror) their company names. They don't do outsourcing/services. They aren't a "shop" any more than any other product company (funded by YC say) is. If he were trying to use the blog for marketing he should have linked to his product (paisa.com) a few times. (I have no affiliation with IB, fwiw)