So the point is to make your own brand, sell it on your own site and then when the big A comes calling ----- continue selling to them and on your own site ??? a

So the point is to make your own brand, sell it on your own site and then when the big A comes calling ----- continue selling to them and on your own site ??? and make a killing? I have been approached by Amazon before about selling my products. They are a distribution channel like anyone else. And they WILL take your product and do it themselves if they think they can profit at it. I personally know a guy that had one of his best niche sellers (but still kind of a commodity) on Amazon get picked up by Amazon themselves. Poof. There went 60% of his sales. So be aware if you have a commodity. If you have a brand name - like these guys - then embrace the Amazon ecosystem and hold on to your hats. You will get lots of orders. Some manufacturers I know say that the big A can be 8-10% of their sales.