Basically. There is a minimum price set of 0.50 per unit. This means a bottle of whisky, 70cl at 37.5% ABV cannot retail for less than £14 whereas previously th

Basically. There is a minimum price set of 0.50 per unit. This means a bottle of whisky, 70cl at 37.5% ABV cannot retail for less than £14 whereas previously these would be on promotion sometimes at £11/£12/£13. By setting it per unit instead of quantity of drink the government targets super strength cheap cider etc that were linked to lots of anti-social behaviour and crime.