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> But so much of that tracking isn't really necessary. I've just launched my e-commerce platform and I see 34 unique visitors and no sales. Analytics is key to
by tiborsaas 7y ago
> But so much of that tracking isn't really necessary.
I've just launched my e-commerce platform and I see 34 unique visitors and no sales. Analytics is key to figure out if something is wrong and I'm not talking about the code.
> I'd rather focus on making my product better.
How do you make it better? Having numbers without analyzing user engagement is shooting in the dark with a shotgun.
- martin_a 7y ago> How do you make it better? How about asking? What about some live chat to gather information? We have found this to be highly valuable for our shop(s). It automatically pops up after 30 seconds on a product page, on other pages the badge is always present. Lot of good chats, lots of "I'm looking for XY"-feedback that helped us improve.
- tiborsaas 7y agoThey are not substitutes. It's one thing what users say they do or want and another what they actually do.
- iamacyborg 7y agoDo you need to know that they were 34 unique visitors or would properly anonymised data be enough? I suspect it would be. The GDPR doesn't say you can't have analytics, but it quite rightly tries to prevent the kind of tracking you're talking about without explicit consent from the user being tracked.
- tiborsaas 7y agoYes, properly anonymised data would be enough. I'm not talking about anything intrusive. I don't care who they are, I care about how they use my product. That can be done in a GDPR complaint way.
- criddell 7y agoThat's a good point and not one that is expressed often enough. Usage data and user data aren't the same thing.