Oh I agree, sure. Actually put that in the last paragraph. I don't blame them, business is business, and perhaps there's an argument that the growth enables the

Oh I agree, sure. Actually put that in the last paragraph. I don't blame them, business is business, and perhaps there's an argument that the growth enables the marketplace to exist at all because otherwise it wouldn't large enough to be self-sustaining. Perhaps the earlier model just wasn't, was subsidised by VC money, they realised that and just pushed on with what could work. I've listened to a few podcasts from years ago with the founders and you can hear the excitement in their voices talking about the early vision and what it could be. And it was like that, years ago. It had its own problems, but it really was something truly great that wasn't really easily accessible before at any kind of scale. I just imagine the founders coming with me to some of the places I've ended up staying, and imagining what they'd think, how disappointed they'd be at what it's become. How different it is from their original vision. They're probably not disappointed with how their business is doing, but for sure, the vision has evaporated along the way to enable this.