I have worked in the R&D department of a big company (Google Search). I'm currently a startup founder. There is no way in hell I would want to compete directl

I have worked in the R&D department of a big company (Google Search). I'm currently a startup founder. There is no way in hell I would want to compete directly with Google on terrain they are dominant in. Several startups have tried and failed (Cuil, Blekko), as well as one big company (Bing) and one that's become a successful niche business (DDG, occupying the niche of privacy-conscious searchers that's significantly smaller than the general population but cares a lot about that one attribute that Google can't match).