> The issue is that with the internet, the default option is “available everywhere” This is very often not true. A generic website will be visible everywhere,

> The issue is that with the internet, the default option is “available everywhere” This is very often not true. A generic website will be visible everywhere, but new online stores will typically sell domestically only by default and may expand later. Even tech giants like google will roll out services to US customers first, like when they launched the play store. Amazon in Australia is nearly unheard of, not ubiquitous like they seem to be in the US. It took netflix a decade to start here. The internet is not as universal as you think.