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AirBnB clearly uses low room rates and high service fees to pull you in, but there's a legitimate reason to display it like that. The cleaning fee is fixed. So
by avar 7y ago
AirBnB clearly uses low room rates and high service fees to pull you in, but there's a legitimate reason to display it like that.
The cleaning fee is fixed. So maybe you start out thinking you'll stay 5 days, but end up staying 10. If they showed "all inclusive" rates you'd have confusion in the other direction. What you thought was the cheap hotel suddenly isn't because the cleaning fee for the two is very different.
Similarly, it's important to display the local taxes separately, because some customers may be e.g. entitled to a rebate for that part (some localities e.g. only charge foreigners).
- chrislh 7y agoThe product I work on has a search experience similar to Airbnb's. We initially made the choice to show all-in prices on the initial search screens. Bookings TANKED. Guests called in to complain why our listings are "more expensive on our own site than Airbnb" (they were cheaper at the end of the day, but we weren't hiding fees). End of the day, we had to switch to Airbnb's fee-hiding style because users are trained to expect the hidden fees.
- romwell 7y ago>Similarly, it's important to display the local taxes separately, because some customers may be e.g. entitled to a rebate for that part (some localities e.g. only charge foreigners). Yeah, and we can come up with a story of why a hefty AirBnB fee should be hidden until the last moment as well. Or we can notice that 99.99% of AirBnB users aren't going to have their taxes and fees rebated, and would be better off seeing the total price right away. Yes, including the cleaning fee. The users enter specific days anyway. The rate changes depending on which days those are. You can't infer the price for another date range without getting a quote specifically for that date range anyway. Separating the cleaning fee out achieves nothing.
- Spooky23 7y agoAirBnb employs all sorts of clever people. It’s pretty easy to show an average rate that incorporates the various fees and make the detail available later.
- systematical 7y agoA junior-level developer could do this. You don't need any serious brainpower to pull this off. They have all the pricing already. They omit the fees purposefully. Source: I've worked as a Sr. Engineer at an OTA for the last 5 years.
- earthshot 7y agoThe legitimate reason is that momentum causes even frustrated and annoyed people to finish most transactions even after they realize that AirBNB has tricked them about the price. Let's not pretend there's something nobler then that. The whole travel industry is chock full of this bullshit where vendors hide the full price (taxes, resort fees, etc.). It sucks.
- systematical 7y agoWorking for an OTA for the last 5 years I can confirm this. Also, stay away from travel insurance, cancellation protection, or whatever else they call it. It's a scam. And yes, as a previous user stated, it's very easy for us developers to include the fees and taxes in the average rate display. Fees are either fixed dollar amounts or a percentage of the room charge. It's trivial to add this into the average rate per night. Our corporate overlords instruct/force us not to. Furthermore, my advice is to avoid the major OTAs such as Expedia. First, they engage in price-fixing. Hotels are not allowed to display prices cheaper than they appear in Expedia, otherwise they are threatened with delisting. Expedia calls this their "rate parity" policy. They should be taken to court by the DOJ. Second, they take a massive percentage from hotels as commission. Use Expedia to find availability, but then go direct to the hotel. Also, because hotels know they are getting absolutely FUCKED by Expedia. They will not put inventory on Expedia during peak seasons. They know they can get max occupancy without being charged a 30% by Expedia. Ski resort hotels are a prime example, but there are several other cases. In short fuck Expedia and probably AirBnB too. Just google "expedia price fixing" and the list goes on, here is the most recent one: https://www.claimsjournal.com/news/national/2019/05/09/290827.htm https://www.claimsjournal.com/news/national/2019/05/09/29082...
- avar 7y agoI work for another OTA, opinions are my own. Rate parity isn't price fixing, and it's been going on for decades (pre-dates the Internet). The DOJ and EU regulators know about it. The hotel can price rooms however they want, they then enter into a voluntary contract with an OTA to give them a percent. If hotels could just consistently give consumers OTA prices minus that percentage directly customers would get savvy to that, and the legitimate service an OTA provides wouldn't be paid for. It would just lead to shadier forms of advertising for the same service, like the OTA obscuring the name, location etc. of the hotel. Maybe that'll happen, and maybe we'll be better off as a society. It'll impact a lot more than just OTA's, e.g. Google Adwords displaying a product for $100 when part of that margin is being given to Google. > Second, they take a massive percentage from hotels as commission. Use Expedia to find availability, but then go direct to the hotel[...] 30% is very high, but if the hotel is voluntarily paying a 30% rate on advertisement that's how much it's worth to them. Whether that's "fair" or not it's generally a bad deal for the consumer to book directly at the same rate, if something goes sideways they don't have the OTA's bargaining power to help them out. > They will not put inventory on Expedia during peak seasons. Good for them, but it seems 30% is worth it in the off-season if they go out of their way to sign-up to pay that. > In short fuck Expedia and probably AirBnB too. A hotel that's willing to pay Expedia 30% on X for ads isn't going to be better off with no X at all, which unless they're idiots is the alternative. You're basically saying "fuck advertisement". Sellers stand to gain from advertising their services to buyers, that's why advertising exists.