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> You just have to change the onboarding process to include a fee, and offer an incentive/rebate of the subscription price to match the cost to basically make i
by d1zzy 7y ago
> You just have to change the onboarding process to include a fee, and offer an incentive/rebate of the subscription price to match the cost to basically make it free. That way if they decide to change their mind and not give their data, you're still in the clear by removing the incentive and either charge their payment method or disable their service until they do (or reenable data sharing).
The problem is that then you cannot effectively offer a service level that is ad based. Say I want to offer some web services. I provide a free tier with ads (information gathering and selling) and a payed tier with no ads. This law says that I cannot charge more for the non-ads version. OK, so then I make both cost the same, either free or some fixed cost. If they are both free, what stops everyone from just using the non-ads version, it's free too. If both aren't free and cost money, what is the point of even providing the ad version, since people can pay the same and get the no-ads version. Not to mention, everyone that is fine giving their information in order to receive the service for "free" is now not able to do that.
- fedorareis 7y agoYou can still have ads you just can’t sell the users data to get them. Which means you either have to target ads yourself or you have to use non targeted ads. So you can still have an ad supported free level.
- mdorazio 7y agoExactly - you can still have an ad supported model all you want, you just can't be lazy about it anymore. You'll either have to tell the ad network yourself what your audience attributes are and likely take a hit on CPC because of less targeting data, or you'll have to do what people used to do (and some still do) and manually choose the ads you want to run. It's not the end of the world, it's the end of some business models.