4 ms·
Television. Or Radio. Or Billboards. All better examples than podcasts.
by whatusername 16y ago
Television. Or Radio. Or Billboards. All better examples than podcasts.
- petercooper 16y agoI think cost of influence is a more important metric for judging how serious advertisers are than the overall size of a market. Take television, for example: "during the 2007-08 season, Grey's Anatomy was able to charge $419,000 per advertisement" Independently, I found the viewing figures were 17-18 million per episode for that season. So about $24.65 "CPM". And that was one of the best mainstream, regular ad returns on TV (CSI had a higher audience and far lower charges per ad). That's half of what I know even minor podcasts are making.. On the flip side, a TV show tends to have many ads packed in whereas a podcasts runs with a few at most but in terms of CPM, they seem to trump most TV.
- whatusername 16y agofascinating. I wasn't aware of the ad rates for podcasts. Are they for american audiences or overall audiences? Because I would see Australian ads if I watches Grey's Anatomy or CSI -- but I hear the generic ads when I listen to TWIT. My point was more that TV/etc is a fundamentally less trackable audience. (agreeing with your point that some advertisers don't require tackable ads).