Location data is explicitly called out as sensitive personal information in the text of the bill, so it's definitely not exempt as a category of data. > (e) Ma

Location data is explicitly called out as sensitive personal information in the text of the bill, so it's definitely not exempt as a category of data. > (e) Many businesses collect personal information from California consumers. They may know where a consumer lives and how many children a consumer has, how fast a consumer drives, a consumer’s personality, sleep habits, biometric and health information, financial information, precise geolocation information, and social networks, to name a few categories. As to how this will interact with free speech - in this case, speech of the company - is a bit of an open question. One of the assumptions of the bill though is that selling telemetry data about a consumer is not a form of protected speech, and that adding some restrictions to this practice is reasonable.