Just to be clear, negative feedback is not giving 'bad feedback', it's taking an action that 'dampens' a signal as it gets outside of a zone of control to bring

Just to be clear, negative feedback is not giving 'bad feedback', it's taking an action that 'dampens' a signal as it gets outside of a zone of control to bring it back in line. Positive feedback would not be pleasure or reward, positive feedback would be something more akin to a runaway chain reaction or an avalanche, where the system takes an action that emphasizes a signal as it gets outside the zone of control.