4 ms·
Is there a difference between offering, say, $12 monthly opt-out & $10 plan for opt-in vs flat $12 with a $2 discount to opt-in?
by mrmuagi 7y ago
Is there a difference between offering, say, $12 monthly opt-out & $10 plan for opt-in vs flat $12 with a $2 discount to opt-in?
- filoleg 7y agoYeah, the latter seems like it would involve more bureaucracy than the former. I don't want to sound fatalistic, but I cannot shake off the feeling that it was almost definitely intended.
- Bjartr 7y agoYep, people are generally lazy. Having something be two steps instead of one make a big difference on your overall conversion rate.
- seandougall 7y agoGiven how hidden opt-out settings tend to be, yes. If the user has to opt in explicitly, it’s much less likely they’ll consent unintentionally.
- cgriswald 7y agoIn practice it will be a dull button saying “$12 plan” and a bright shiny button saying “$2 DISCOUNT” with everything else in fine print.
- inlined 7y agoProbably. Loss aversion may make the user more likely want to recover $2 rather than pay $2 to upgrade to tracking-free versions. https://en.m.wikipedia.org/wiki/Loss_aversion https://en.m.wikipedia.org/wiki/Loss_aversion