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European here, I can help: Yes a click counts as personal data if you can reference it back to a real person. Aggregated clicks probably wouldn't. Selling ads
by mattbee 7y ago
European here, I can help:
Yes a click counts as personal data if you can reference it back to a real person. Aggregated clicks probably wouldn't.
Selling ads based on personal data is selling your personal data. The personal data provides the value to the transaction.
Yes lots of companies may need new business models, but for the most part what I've seen is dark patterns, non compliance or wriggling to avoid any real change.
In Europe at least, it's back to the regulators to make a move.
- DoofusOfDeath 7y agoIt's interesting to know what those terms mean in Europe's GDPR, but I'm not sure that will affect their interpretation in the U.S. court system.
- abacadaba 7y ago> but for the most part what I've seen is dark patterns, non compliance or wriggling to avoid any real change. I fully expect this part to be just as relevant over here
- jonny_eh 7y ago> Aggregated clicks probably wouldn't. > Selling ads based on personal data is selling your personal data. The personal data provides the value to the transaction. What about selling ads based on aggregated data? e.g. put users into buckets, then sell ads for those buckets.