4 ms·
By your rule, companies should not engage in A/B testing to figure out how to make their sites easier to use. Because that involves tracking users for a purpos
by btilly 7y ago
By your rule, companies should not engage in A/B testing to figure out how to make their sites easier to use. Because that involves tracking users for a purpose that is not actually essential to delivering content and services.
Does this outcome make sense to you?
(Disclaimer, I have worked in adtech a little bit, but I have worked a lot more with A/B testing.)
- mirimir 7y agoI suspect that A/B testing is doable without collecting user information. Except for the OS, of course. But certainly nothing that's not in server logs.