The problem is that both views are essentially correct. The business is located in one country, but the customers can be in any country, and customers are not r

The problem is that both views are essentially correct. The business is located in one country, but the customers can be in any country, and customers are not really entering another country and the businesses are kind of, but not really doing business "in" another country, to the extent that they know what country they're doing business in at all. We're still at that stage in the computer of using physical analogies to reason about how things "should be" even though those metaphores don't really work anymore.