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I don’t discredit Booking’s priority on conversion, but Airbnb is also known for prolific A/B experimentation, atleast in the first booking funnel
by alephnan 7y ago
I don’t discredit Booking’s priority on conversion, but Airbnb is also known for prolific A/B experimentation, atleast in the first booking funnel
- random42 7y agoMy point about how do we define "benefit of UI and UX"? If the criteria is conversion/revenue/profit - as arguably it should be for a publicly trading business - Booking and Expedia are no slouches.