Mostly about site tracking rather than business tracking but: Visits by time of day & day of week. For a lot of sites traffic is very time dependent. People lo

Mostly about site tracking rather than business tracking but: Visits by time of day & day of week. For a lot of sites traffic is very time dependent. People look at jobs sites in late afternoon, dating sites in the late evening, etc. By running our ads specifically in our peak period we tripled our CTR. Scrolling metrics. We've found scrolling metrics to be a much better measure of engagement than time spent on site (which is often incorrectly recorded as 0 by many analytics systems for bounced users)