Well, I'm not sure how to answer the "how," but I was certainly about to read it and not think it's an advertisement. Unless of course by "advertisement" you me

Well, I'm not sure how to answer the "how," but I was certainly about to read it and not think it's an advertisement. Unless of course by "advertisement" you mean any review written by someone who is experienced with Apple products and has done other paid work for Apple in the past.