Yea I only click on The Deck and similar ad formats once a month. They have relevant content for designers and developers. The landing pages are usually fast an

Yea I only click on The Deck and similar ad formats once a month. They have relevant content for designers and developers. The landing pages are usually fast and simple HTML, no fancy flash with preloaders. The format requires the display ad to be the one and only one on the page. Also it is a small jpg, not Flash, so it loads faster and doesn't slow down browsing. Just demonstrating that display ads can work when they're properly executed. iAds are a similar story.