For the nevers, if you are running any sort of online business and you don't investigate competitors ads/ads in your space, you are doing your business a huge d

For the nevers, if you are running any sort of online business and you don't investigate competitors ads/ads in your space, you are doing your business a huge disservice. I am not endorsing click fraud--I am merely saying that if you don't know what ad copy/banners your competitors are using or what landing pages they are directing traffic to, then you have blinders on. Maybe it's just me, but I feel like its analogous to Burger King saying, "We never watch McDonald's commercials because we would never buy anything from them."