Display adds have definitely made an impression on me. But, for whatever reason, I tend not to click on the adds, but to open a new tab and google the product.

Display adds have definitely made an impression on me. But, for whatever reason, I tend not to click on the adds, but to open a new tab and google the product. I'd click on them if doing so did that process for me. I.e. "Click here to google <random product/service>."