> "All ads, across the board." Ah so that includes adverts that are just affiliate linkes, or paid links, and all the billions of other things which don't look

> "All ads, across the board." Ah so that includes adverts that are just affiliate linkes, or paid links, and all the billions of other things which don't look like adverts? What about all the adverts on HN, like the 37signals "article" today which was an advert for Tim Ferris' book? How about if you've done a search on DuckDuckGo and clicked on an amazon link? Oops, you just clicked on an advert. Reminds me of an episode of "Brasseye" where they show a graph over time of "Crimes we know nothing about" and it's increasing ;) It all depends on your definition of "advert", but if you say "I never click on adverts", either you mean you don't click on things that obviously look like adverts (Display advertising), or you're extremely naive.