>Lying about that product on the other hand.. What if things are not prove able? Like "most secure", but their metric is fastest patching. It's not actually se

>Lying about that product on the other hand.. What if things are not prove able? Like "most secure", but their metric is fastest patching. It's not actually secure, but they have logic. Technically true, but intentionally misleading. I don't suggest getting caught up in the Innocence of having a brick and mortar sign. This is not what we worry about. What do we learn from a beer commercial showing hot girls? Or a tech commercial showing people dancing. These are feelings unrelated to the product. These specific examples don't scratch the surface. The best marketing, you don't see.