eh, I think 'display ads' are a bit different. When I buy ads, I buy display ads. My intent is not to get you to click and buy right now; My intent is for y

eh, I think 'display ads' are a bit different. When I buy ads, I buy display ads. My intent is not to get you to click and buy right now; My intent is for you to remember my name. To know I exist. and so next time you want the product or service I am selling you tell yourself "Oh, I have heard of this guy." rather than writing me off as a fly by night. So, for me, the click through rate doesn't really matter all that much. Which is good, because my target market, generally speaking, doesn't click ads.