Why wouldn't Apple want to create the best camera in the world? To create "the best camera in the world" you have to be really really good at optics, sensor de

Why wouldn't Apple want to create the best camera in the world? To create "the best camera in the world" you have to be really really good at optics, sensor design and signal processing. Apples core strength using very clever software tricks to make pictures that look really good on a computer screen despite bad bad optics and sensors (in an absolute sense).