Along the same lines, but something applicable I heard with regards to software piracy in the late 90s or early 00s - for every 5 people, 1 will pay regardless,

Along the same lines, but something applicable I heard with regards to software piracy in the late 90s or early 00s - for every 5 people, 1 will pay regardless, 2 will steal regardless and 2 will pay if it's easy, fair and convenient. As a loose rule of thumb, that seems to be roughly my experience when you take into account everyone that's accessing stuff (ie, kids, people earning money, parents, etc. etc.). I'm also reminded of the late 90s Gate's quote: "Although about 3 million computers get sold every year in China, people don't pay for the software. Someday they will, though. And as long as they're going to steal it, we want them to steal ours." -- It's exactly as you said. Make it easier and more convenient for people to get it legally than for them to get it illegally. When they have the cash they'll value the convenience. My subscriptions to Spotify, Netflix, Prime, Creative Cloud and so forth are a testament to this.