I hear all these complaints about ads and it is very strange to me. I have a 2018 Samsung Smart TV (with buyilt in Netflix, Apple TV etc. apps), connected to th

I hear all these complaints about ads and it is very strange to me. I have a 2018 Samsung Smart TV (with buyilt in Netflix, Apple TV etc. apps), connected to the internet (no VPN, pihole etc.). I live in The Netherlands. On setup I agreed to all kinds of stuff, except the voice stuff (so I cannot speak to my TV). I have never seen a single ad or anything remotely like it. The only thing is the remote has dedicated buttons for Amazon something and Rakuten (both not available in my country) and Netflix.