It's somewhat true. If you listen to Barry Schwartz's TED talk "the paradox of choice," he cites a few studies that show if you give a consumer too many choices

It's somewhat true. If you listen to Barry Schwartz's TED talk "the paradox of choice," he cites a few studies that show if you give a consumer too many choices, there's a better chance they won't buy anything at all. I think that's a definite advantage Apple has had over its competitors: the product lines are clear and simple. link to talk: http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_ch...